Production of Robot Model SANR Term Paper Example | Topics and Well Written Essays - 1250 words

Production of Robot Model SANR - Term Paper Example The firm that is analyzed in the paper is SANR, a European leader in machinery production with an objective of availing cutting-edge solutions to various end user needs for a long time. Opening the new product line within the current capacity not only presents competitive promises of the modern technology standards but also opens unique chances for portfolio diversification. In the initiation of the new product line, the company aims to achieve certain market driven objectives as outlined below. i) Keep up with the pace of smart technology experienced in modern gadgets while maintaining its work mechanization tradition ii) Venturing into high-end programmable products iii) Penetrating exciting market segments iv) Making relevant technology contributions to business Over and above its main objectives, the organization has yearly objectives. These are as outlined under: Aims of SANR in the first year - Let people know the product - Establish itself as a reliable business - Sell at least 15 robots -Sell at least 6 unites within the first half of the year - Rest of the year 9 robots Aims of SANR in the second year -Sell at least 35 robots - Upgrade the robot by adding new functions including a house protection system. An alarm, for example. Aims of SANR in the third year - increase price per unit to 200,000 Pounds - open new stores in Dubai & Paris - Develop new robots in new format - Sell over 150 units per year ... An alarm, for example. Aims of SANR in the third year - increase price per unit to 200,000 Pounds - open new stores in Dubai & Paris - Develop new robots in new format - Sell over 150 units per year The Business Opportunity The unique aspect of the opportunity that the launch of the product is likely to enjoy mainly depends on the excitement created by the various products under the brand SANR Robot. Under the SANR robot brand, the company will present various innovations offering exciting mechanization to seven different end users. The main robot products will include; office personal assistance, massage services, office calls response, hair washing, skincare, cleaning and food and drink service. It therefore follows that the wide spectrum of target markets presents a wide range of business opportunities. According to the initial production, the product launch will target office solutions for personal assistance and call centre solutions, followed by other commercial robot products namely cleaning and beauty. The final launch will include the food and beverage market solutions, with customized use such as by leading food outlets such as the McDonalds on whose recommendation the production segment is hugely dependent. In terms of the opportunity presented by the use of the capacity achieved by SANR in the operations of its machinery production business, the new product faces a better survival chance than when the plant is a new distinct aspect. As an illustration, technical capacity currently available will only require reorganization and deployment with little additions. Alternately, having an established market presence through other various machinery lines that SANR deals in is an added advantage for the

Marking Plan for Virgin Group Ltd Essay Example | Topics and Well Written Essays - 3000 words

Marking Plan for Virgin Group Ltd - Essay Example The tool such as Porter Five Forces Model will be useful in assessing the organizational environment along with the discussion of the marketing objectives, core strategies, and the implementations of Marketing Mix decisions of the company. The paper will focus upon one sector of the Virgin Groups and for this purpose; Virgin Atlantic is the segment which is taken into consideration for the environmental audit. Virgin Group Limited The company, Virgin Group Limited, is a venture capital and a conglomerate under the British brand venture capital. A famous business tycoon, Richard Branson, is the founder of this organization (Bloomberg Business Week, n.d.). The company mainly engages in the fields of tourism, broadband, leisure, music, mobile, finance, travel, health, TV, and radio. The business operations of the organization are carried out primarily in Europe, Asia, Africa, Australia, and North America. The organization also involves in the provision of other consumer services such as rail services, cruise packages, airlines, vacation and the transportation services of passenger motorbike. Moreover, the organization functions in providing the online casino and slots, gym facilities, balloon flights, and racing teams; publishes non-fiction books; technical and home IT support, employee health program, provides cord blood stem cell banking, lifestyle and health management, and NHS services; and offers corporate gift vouchers, and online gaming and video games, as well as wines online. The headquarters of the Virgin Group is at The School House, 50 Brook Green in the London Borough of Hammersmith and Fulham (Virgin, 2012). Virgin Atlantic or Virgin Atlantic Airways is one of the largest British long haul international airlines, and operates the services of long haul to more than 30 destinations across the world. It is a private airline which is owned for 49% owned by Singapore Airlines and the Virgin Group owns it for the rest of 51%. At present, the company manage s and operates a fleet of Airbus A340 aircraft and Boeing 747. There are 13 747-400s, 38 aircrafts, and six 19 A340-600s and A340-300s which are operated by Virgin Atlantic. The bases of the airline are at Heathrow airports, London's Gatwick and the Manchester airport. Three categories of travelling are offered to customers by the Virgin Atlantic and they include premium economy, upper class, and economy all which comprise of the in-flight entertainment as well. Business Vision and Mission Every business chalks out a mission that signifies its existence, and the purpose of its functioning. Similarly, the Virgin Groups Limited performs with a vision to make its contribution to the creation of fulfilling and happy lives which are sustainable at the same time. The basic objectives of Virgin Atlantic observe that the company will provide services of superior quality to its customers. It would enable them to travel to the places where they cannot go easily. Moreover, Virgin Atlantic also keeps its profitability as one of the major motives of its business operations. Environmental Analysis There are two types of environments in which a business organization operates. In order to analyze the business environment of the organization, PEST analysis has been utilized as follows: Political Factors In order to deal with the